Source: Google and Techcrunch

You can’t accuse Google of being subtle.  Yesterday, Google announced an incredibly aggressive set of price cuts for its Google Cloud Platform that are clearly designed not only to attack but to eviscerate Amazon’s AWS.   Cloud storage pricing was reduced by 68% while compute pricing was radically simplified and reduced by up to 54%.  It’s a safe bet that both Amazon and Microsoft with their Azure platform will match these cuts in some fashion as the cloud IaaS (Infrastructure as a Service) market continues on its race toward zero.  [Update: Amazon just announced new pricing effective April 1, 2014, that is a competitive response to Google.]

What’s going on?  A single graphic really tell the tale here.  Moore’s Law is a relentless task-master in terms of cost reductions – and for all Amazon’s touted reductions in pricing this still has significantly lagged the cost reductions associated with hardware.  To illustrate, Google used the graphic at the head of this post.

What does this mean for Unitrends?  Earlier this year, we announced our Unitrends Cloud Strategy.  The heart of that strategy is simple:

Unitrends cloud strategy is to enable you to simply, quickly, and reliably recover your IT infrastructure – anywhere, anytime, anyplace.

Today, we offer Cloudhook™ within our PHDVB virtual backup appliance for VMware, Hyper-V, and XenServer.  Cloudhook is a RESTful archiving-based replication technology that enables WAN optimized and accelerated archiving to third-party public clouds including Amazon’s AWS, Google, Rackspace, and any other S3-compatible cloud vendor.  Cloudhook will be available this summer for our Recovery-series physical backup appliances and our UEB (Unitrends Enterprise Backup) virtual backup appliances as well.

We also offer an all-in-one cloud solution with Unitrends Cloud™.  Unitrends Cloud today offers WAN optimized and accelerated DR storage and guaranteed SLAs for physical data shipment.  Unitrends Cloud will in the near future offer DRaaS (Disaster Recovery as a Service) for physical and virtual environments.

Why do we offer our own cloud when Google, Amazon, and others are driving costs down?  The reasons are pretty simple.  In order to maximize WAN bandwidth, we do a lot of source-level deduplication in our software that reduces the amount of data that has to go across the line.  Our cloud allows us to optimize this bandwidth at a lower overall cost than Amazon.  But perhaps more importantly, we guarantee strict SLAs with respect to recovery time and a greater degree of security that just aren’t yet available in the big third-party clouds.  And coming in just a few months will be the ability within our cloud to support DRaaS (Disaster Recovery as a Service) – in essence spinning up locally protected servers within our cloud to minimize RTO (Recovery Time Objective.)

Have an opinion about cloud strategy, pricing, or anything else?  I’d love to hear from you.


  1. We are currently a UEB customer and are looking for cloud storage for our backups.

    Please review the info below, please respond as soon as possible as my project is time sensitive.

    Thank You:
    Our current backup(s) is about 39 gb on both of our UEBs.
    We also have an IBM AS/400 That we would like to add to our backup process and that footprint is at 18tb not including long term retention

    Would also need to know what amount of bandwidth is needed to be able to recover in an outage.

    Thank You in advance for your help and response

    1. Alex – Thank you for using Unitrends. An engineer should be in touch soon to help you determine what kind of bandwidth you’ll need after we learn a bit more about your backup goals, and a few more details about your environment. Thanks for reading out blog!

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