Unitrends Enterprise Backup™, affectionately known as within Unitrends as UEB, is a fully-featured, automated, all-in-one top-to-bottom backup solution which is packaged as a VMware vSphere or Microsoft Hyper-V virtual appliance. We sell this software – it’s our fastest growing product line – and we also give it away for free. Free backup. For up to 4 VMware vSphere or Microsoft Hyper-V virtual machines.
At VMworld, we announced support for VMware vSphere Free (Unlicensed) Edition as well. At the time, we blogged about it in this post – entitled How We Delivered Free Backup for Free VMware vSphere – and then did a follow-up post entitled How We Announced Free Backup for Free VMware vSphere (Free ESXi). There wasn’t anything magical about what we did – we circumvented VMware’s not allowing us to use its data protection APIs, VMware vSphere API for Data Protection, of VADP, by treating each virtual machine as a physical machine. The “magic” was simply that unlike niche players, we have technology that allows us to protect both virtual and physical environments.
So what’s new? We’ve doubled the number of VMware vSphere and Microsoft Hyper-V virtual machines that can be protected – from 4 to 8. This applies to not only the licensed versions of VMware vSphere and Microsoft Hyper-V but the free versions as well.
Why did we do it? It’s pretty simple. We did it to increase the overall awareness of Unitrends in the market. One thing that marketing study after marketing study shows is that while we’re growing like a weed, the overall data protection market is so large that we’re still largely unknown. So we decided to sweeten the offer we were making.
If you’re interested, you can download Unitrends Enterprise Backup™ Free Edition here.