This is a continuation of commentary around an article by Steve Strauss at USA Today.  You can find part 1 of this post at this link – and you can find Steve’s part 1 post at this link and part 2 post at this link.

So with that introduction, here are my IT-related selections from the second five trends Steve is predicting in 2012 with my commentary:

5. Internet video takes center stage.  Steve points out that Cisco states that 50% of all consumer Internet traffic is video.  I always thought that the more compelling statistic was that Netflix alone takes one-third of peak bandwidth traffic in the U.S.  Steve notes that your business needs to produce videos – and he’s right about that.  From a data protection standpoint, you need to protect those videos – and the fact is that all the fancy deduplication in the world won’t help you much in terms of the secondary backup storage you’re going to use because video deduplicates horribly regardless of the deduplication technology.    Fortunately, it appears that 4TB drives will be out in mid-2012 – which should help a great deal.

4. Social media is becoming the land of the haves and the have nots.  Steve counsels that small and medium businesses should be using social media but only 50% of them do.  My one comment on this from an IT perspective – all social media isn’t created equal.  Hey – all of us love Facebook and Twitter – but go over to places like Spiceworks where 1.7M+ IT professionals hang out to see social media at work in IT.

3. The death of 9 to 5.  Steve bemoans the fact that we work all the time.  Frankly, I’ve been hearing that for 20+ years.  Steve notes that his grandfather used to say “Too much of a good thing is a bad thing.”  I’d note that my father says “If you love what you do it ain’t work.”

2. Are happy days here again?  Steve predicts that the economy may get better in 2012.  Of course, he hedges all the time.  I work at a company that is growing at a tremendous rate – but of course all of us would like to see the “rising tide that lifts all boats” in terms of the general economy.  I’d just note that the best way to predict the future, any future, is to create it. [Alan Kay]

1. Mobile mania.  Steve notes that 20% of all searches are done on mobile devices now.  Most of those in IT have faced the impact of BYOD (Bring Your Own Device) and other mobile-driven effects.  My only comment – don’t ignore the devices, bring them into your planning.

And that’s it.  Do you have any predictions beyond these?