What a whirlwind trip to Austin and the 2011 SpiceWorld IT conference.  Now that I’ve gotten my inbox under control and posted the mechanical bull riding pictures to the forums, I’ve had some time to reflect on everything I saw and heard.

As the Marketing Director for Unitrends, I of course enjoyed the “SpiceWorld for Marketers” sessions (and had a blast giving a session as well!), but I’ve got to say that I learned more from helping at the Unitrends booth in the lobby and speaking with folks at the extracurricular activities.  Hot topics included virtualization, going mobile, cloud-everything and the ever important doing more with less… but what really stuck with me were the people.

SpiceWorks users are a new breed.

First, I’m not sure they ever sleep.

They have expansive domains and are responsible for just about everything under the sun.

They like cold beer and the latest hot technology.

One gentleman told me he currently juggles four backup solutions, another was responsible for archiving 90 TB of data for what seemed like a lifetime, and yet another responsible for security testing iPads for his entire sales force.  And this was all on top of servers crashing, UPSs dying, users deleting critical emails, executives behaving badly and printers running out of ink.  But somehow they did it all with a smile.  Incredible!?!

It was also interesting to see their reaction when they realized the Unitrends booth wasn’t manned by sales folks.  Maybe it was our swag or Katie’s shining smile, but there seemed to be a comfort level in talking with us.

This new generation of IT professional seems to roll their eyes as the salesperson begins their pitch, and silently giggles when they try and close, and then try and close again.  They do not resist – they resent!

This was a complete affirmation for me, and why I believe Unitrends has such a strong presence and reputation within the community.  We run with the opinion — Let me buy the way I want to buy.  Don’t try and close me, instead give me a strong opening and tell me how you will solve my problems.  That’s just how we roll.

[Don’t believe me?  Here’s my email address (jsipalaATunitrends.com).  If you’re ever in the market for a new or upgraded backup solution give me a shout.  Want to talk to sales, great.  Don’t ever want to talk to sales, that’s great too. Just make us part of the conversation.]

Comments

  1. “This was a complete affirmation for me, and why I believe Unitrends has such a strong presence and reputation within the community. We run with the opinion — Let me buy the way I want to buy. Don’t try and close me, instead give me a strong opening and tell me how you will solve my problems. That’s just how we roll.”

    Thank God someone understands us. You hit the nail directly on the head. Thanks for being there at Spiceworld.

  2. Jenn and Katie – What a great couple of gals. It was so nice to get to meet both of you at Spiceworld.

    It is amazing when a company gets out of it comfort zone and truly listens to the people who would use their products. As IT people, we may not directly approve purchases, but we sure can prevent your product from ever getting in front of the people who do. I was fortunate to be involved early on when Unitrends came to Spiceworks and was won over by their involvement in the community. It lead me to look closer at their products and ultimately purchase a backup solution. I am now in the process of trying to purchase a second unit. If your an IT person, you really owe it to yourself and your company to take a close look at Unitrends. Their stuff just works and you buy it once. No per agent/server/workstation license fees…ever!

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