Unitrends, the leader in all-in-one backup, archiving, instant recovery, and disaster recovery solutions, today announced that Carol Meyers has joined the Unitrends Advisory Board.
Meyers, an accomplished marketing and sales leader, has delivered more than $1.5B in market value for investors through three IPOs. She is currently the Chief Marketing Officer of Rapid7, a leader in IT security risk intelligence software, and board member or advisor to several venture-backed software companies.
“We’ve added yet another powerful industry leader to our advisory board,” said Mike Coney, CEO, Unitrends. “Carol brings with her incredible insight and foresight, exactly what we need to continue our rapid revenue growth. Unitrends is positioned to profoundly impact the backup and recovery space in 2012 with a disruptive set of products and awesome cloud and virtualization technologies. Carol’s experience and skills will help ensure that our marketing matches the incredible offerings that we’re delivering to our market.”
As former chief marketing officer of LogMeIn (Nasdaq: LOGM), Meyers launched the company’s social marketing initiatives and iPhone application, making it the top grossing business application in the iTunes app store.
Prior to LogMeIn, Meyers was chief marketing officer for Unica Corporation (Nasdaq: UNCA). At Unica, Meyers played a pivotal role in growing the company's revenue to over $100M and establishing the new category of marketing automation software. During Meyers’ tenure, Deloitte and Touche ranked Unica one of the fastest growing technology companies in North America each year and CRM Magazine named Unica the leader in marketing software for four consecutive years (2004–2007).
Meyers has more than 20 years of finance, marketing and sales experience, acquired at leading companies such as General Electric, Lotus, Shiva, and Intel. She was a member of the Operating Committee for the DMA’s Marketing Technology Council, the CMO Council, and the Conference Board's Council of Marketing Executives II. She has served on the boards of AIM, the Association for Interactive Marketing, and MITX, the Massachusetts Innovation & Technology Exchange.
She currently serves on the Board of Directors for Awareness, Inc. and on the advisory boards of SocialRep and WordStream.
Unitrends enables its customers the freedom to focus on their business instead of backup. The company achieves this through a family of scalable, all-in-one appliances for backup, archiving, instant recovery and disaster recovery. Unitrends integrated backup appliance simply protects businesses’ IT infrastructures at the lowest total cost of ownership in the industry. More companies every day join those who have discovered the customer-obsessed, enterprise-level data protection only Unitrends can offer.