July 6, 2018 – Unitrends also promotes Clark Brown, who formerly managed their DMR relationships, to the channel chief role.
Backup and recovery vendor Unitrends has rethought its channel philosophy and expressed it in a fundamentally designed global partner program. The old program, which had a single tier and was created when Unitrends moved to a 100 per cent channel philosophy, was designed to show general appreciation for all partners who wanted to resell them. The new one reflects their maturity as a company, and is based on a multi-tier program designed to provide enhanced margin opportunities, as well as a more selective model towards partner engagement.