The ChannelPro Network: Unitrends Launches New Partner Program
The four-tiered program, which replaces one with a single membership level, is designed to funnel benefits to the company’s most committed resellers.
July 3, 2018 – Unitrends, the backup and disaster recovery vendor that merged with IT management software vendor Kaseya Ltd. in May, has rolled out a new partner program designed to funnel benefits to the company’s most committed resellers.
“We wanted to go deeper with those partners that were making investments in Unitrends, that were building out practices, and that were showing year-over-year growth,” says Dante Gordon, senior director of channel marketing at Unitrends, which is headquartered in Burlington, Mass.
Unlike its predecessor, which had one level for all members, the new Unitrends Global Channel and Alliance Program features authorized, silver, gold, and platinum tiers. To attain gold status, partners must satisfy a range of sales, certification, and co-marketing requirements. Platinum status, which is awarded on an invitation-only basis, is available solely to channel pros who partner exclusively for BDR with Unitrends.
