Enterprise-leading BCDR provider expands channel program, offering the industry’s first and only guaranteed, signed, new customer acquisition business model for MSPs – not just leads
NEW YORK— Nov. 7, 2018 — Kaseya, the global leader of all-in-one enterprise backup and continuity solutions delivered through Unitrends and Unitrends MSP, today announced its Done Deal program. Unitrends Done Deal is an industry-first initiative, where Kaseya provides MSPs leveraging its backup and disaster recovery solutions with a new paying customer – not just leads – to help its MSPs grow their businesses. The program enables MSPs to overcome the costly challenges of obtaining new customers while simultaneously providing premium, mid-market customers that allow MSPs to move upstream to larger clients that offer greater opportunities to upsell and cross sell a wider range of MSP services.
According to Service Leadership, a consulting firm for IT solutions providers, the top growing MSPs pay an average of $875 for a sales qualified lead (SQL) and an average total acquisition cost of $3,072 for a new customer. Top MSPs harvest approximately 17.5 SQLs per month. Based on these numbers, a top performing MSP must spend over $15,000 a month just to get qualified leads, plus the additional costs required to convert a fraction of these lead into signed contracts. With Unitrends Done Deal, MSPs can say goodbye to this lopsided equation and hello to guaranteed new customers that immediately impact the bottom line with monthly and annual recurring revenue.
“Every MSP knows that the cost of acquiring a new customer – both in dollars and personnel resources – can be astronomical,” said Fred Voccola, CEO, Kaseya. “We created the Done Deal program to give our MSPs a direct pipeline to new customers because we know how hard it is to try and grow your business when each day you’re knee deep running your business. Our commitment to helping our customers grow their business remains steadfast, and we’re proud to now guarantee new paying customers to MSPs who leverage our BDR solutions. We are the only solution provider in the world capable of offering this program, because of the depth and breadth of our products and services as well as our deep history of excellence and leadership in the industry.”
“What Kaseya has created with the Unitrends Done Deal program is on par with what Google did for search. We get the results we want – a new customer to onboard,” said Guy Baroan, president, Baroan Technologies. “If you think about it, it’s a business owner’s dream come true. We get a qualified new customer on our roster without having to jump through the hoops of having to find that customer and close the deal. The program is already paying dividends for us and has even greater potential in the future.”
“The Unitrends Done Deal program is unlike anything I’ve ever come across in nearly 30 years in this business,” said Al Alper, president, Absolute Logic. “Every channel program promises leads, but most fall short. On top of that my team still has to work to close those deals. So there are no guarantees. Kaseya, on the other hand, is the first to ever provide its MSP partners with a signed, new customer, which translates into immediate revenue for our businesses. There is nothing else like this in the industry.”
For more information and to sign up for Unitrends Done Deal, visit www.unitrends.com/donedeal.
Kaseya is the leading provider of complete IT infrastructure management solutions for managed service providers (MSPs) and internal IT organizations. Through its open platform and customer-centric approach, Kaseya delivers best in breed technologies that allow organizations to efficiently manage, secure, and backup IT. The Kaseya IT Complete platform is the industry’s most comprehensive, integrated solution suite purposely engineered to help IT both run and grow the business. It empowers businesses to command all of IT centrally, easily manage remote and distributed environments, simplify backup and disaster recovery, and automate across IT management functions. Kaseya solutions manage over 10 million endpoints worldwide. Headquartered in Dublin, Ireland, Kaseya is privately held with a presence in over 20 countries. Learn more at www.kaseya.com. Follow Kaseya on Twitter @KaseyaCorp
Unitrends, a Kaseya Company, increases uptime, productivity and confidence in a world in which IT professionals must do more with less. Unitrends leverages high-availability hardware and software engineering, cloud economics, enterprise power with consumer-grade design, and customer-obsessed support to natively provide all-in-one enterprise backup and continuity. The result is a “one throat to choke” set of offerings that allow customers to focus on their business rather than backup. Learn more by visiting www.unitrends.com.