September 07 2016


Successful Sales Executive to Lead Global Sales for Channel-Focused, Cloud-Empowered Business Continuity Leader

Unitrends, a leader in enterprise-level, cloud-empowered business continuity solutions, today announced Alex Alvarez as the Company’s senior vice president of Worldwide Channels and International Sales. With more than 20 years of channel sales, business development, and field operations leadership, Alvarez will head up Unitrends’ 100 percent channel-focused global sales organization.
“Alex is an inspiring sales leader who understands the needs of our resellers, their customers, and how our solutions best address their challenges,” said Paul Brady, Unitrends chief executive officer. “A focused, pragmatic, and totally customer-centric professional, Alex has extensive operational experience in building and managing channel sales organizations that well-positions him for immediate impact.”

In his new role, Alvarez, will accelerate the adoption of a cloud-based business continuity strategy, a key component of Unitrends’ Connected Continuity Platform. Using the platform, Unitrends’ partners enable their customers to gain 100 percent confidence in their ability to protect their data, applications, networks, and ideas—while capitalizing on the agility and economics of the cloud.

Unitrends has received industry awards and significant affirmation from the analyst community. Most recently, Gartner Inc., a leading IT research advisory firm, named Unitrends a Visionary in its 2016 Magic Quadrant for Disaster Recovery as a Service (DRaaS), a category Gartner expects to grow by more than 200 percent by 2020.

“The Unitrends Connected Continuity Platform presents an outstanding opportunity for our channel partners to expand their businesses – by delivering the value of cloud economics to their customers and offering new services to get them there quickly,” said Alvarez. “We will work closely with our existing partners to help them accelerate their success, while continuing to expand our footprint internationally.”

Alvarez joins Unitrends from Riverbed Technology where he held senior global leadership positions in sales and field operations, most recently as VP, Global Enterprise Solutions. Alvarez was a key driver in growing the Performance Management business unit revenue from $12 million to $250 million, while transforming the company from single product sales to a fast-growing, multi-solution vendor – with 39 percent of customers purchasing the portfolio. Prior to Riverbed, Alvarez was a key contributor to Mazu Networks’ successful exit. He also held senior sales, business development, and marketing positions at NetMon2, Network Associates and Santa Cruz Operation.

About Unitrends

Unitrends is trusted by IT Leaders and Pros who know that in today’s digital world protecting their ideas and keeping their business running is non-negotiable. To address the growing volume and value of digital information, the company’s award winning portfolio of Continuity Solutions enables customers to capitalize on cloud economics, reduce their overall spend on IT, and have 100% confidence in the recovery point to come. Unitrends’ Continuity Solutions are backed by a customer support team that consistently achieves a 98% satisfaction rating and are sold through a community of thousands of expert technology partners, service providers and resellers worldwide. Visit

Media Contact:Chris McCoin or Richard Smith
McCoin & Smith Communications Inc.
508-429-5988 (Chris) or 978-433-3304 (Rick) or