Recently a few buyers made us aware that Veeam has some web pages asking people to switch from Unitrends to Veeam.  That’s fair enough; I actually think that more backup vendors should openly publish material about their perspective on the competitive landscape.

It made for interesting reading…but then again, I enjoy fiction.  It ranges from misleading to just plain silly.  I put it aside as just one more example of Veeam’s exaggerated marketing  – but after a few days of reflection, I read it again.  As I read it, I kept wondering what would a buyer who didn’t know any better think – not just about Unitrends but about Veeam as well.  So I decided to write a series of blog posts concerning Veeam’s web pages recommending their products versus Unitrends  – breaking it down and also filling in some pretty important gaps from the perspective of an IT professional looking for a backup and continuity solution.

In this first blog post, I thought I’d attempt to give my opinions as to why Veeam chose to “advertise” Unitrends now.  It’s actually pretty simple.  Veeam is a company that focuses on selling software to backup only two virtualization platforms: VMware vSphere and Microsoft Hyper-V.  Unitrends is a company that focuses on offering integrated solutions for continuity and backup that include hardware backup appliances, software, and cloud offerings. Veeam and Unitrends didn’t really come across each other that often in the past.  However, as Unitrends has grown, that has changed – we’re competing increasingly against each other.

But beyond the fact that we’re competing against Veeam more and winning, why “advertise” Unitrends now?  I think that there are three reasons:

  • In April, we released Unitrends Free – free continuity and backup for 1TB of user data for VMware vSphere and Microsoft Hyper-V with infinite retention, infinite sockets, and infinite virtual machines  At VMworld 2015 in San Francisco in August, we extended that protection to free (unlicensed) VMware vSphere and Windows.
  • With the Unitrends Free product, we introduced a radically different user interface that we code-named Satori.  VMware vSphere and Microsoft Hyper-V administrators using Satori tell us that it is vastly superior to Veeam’s user interface.  Then in August we began beta of the full Satori user interface for all of our software and hardware.  Veeam quite rightly is proud of the fact that it is a leader in virtualization backup – and Veeam was one of the first backup companies to focus on virtualization rather than the legacy technique most backup vendors used which was to treat virtualization as just another “asset” to protect.  At Unitrends, we’ve spent the last two years creating a user experience that was focused on virtualization protection – but also seamlessly, elegantly, and simply supported over 200 versions of servers, storage, operating systems, hypervisors, and applications.  We’ve had thousands of partners and  IT professionals as well as some of the top user experience talent in the industry working with us – and we’re deeply grateful to everyone involved.  This is the reason Veeam is warning people about our “flashy new user interface.”  All of a sudden, the term “modern data protection” that Veeam has used as a club against other backup vendors begins to sound – well – antiquated.  For a comparison of Veeam’s user interface and Unitrends Satori user experience, see below.
  • Probably worst of all from Veeam’s perspective (even worse than the industry and analyst accolades we’ve been receiving) was that last month we made a decision to begin offering our software and our cloud at much lower pricing.  Veeam has a history of raising prices every year – we took a very different approach – our pricing for superior functionality is dramatically lower than Veeam.  We felt we could take this approach because we have many more potential buyers than Veeam since we protect so many more environments.  For our new pricing, see below (full description at this Unitrends pricing  link.)

You can find more on Veeam pricing here.  And you can find Veeam’s perspective on Unitrends that inspired this series here.

In my next post, I’ll provide an overview of this series.  I hope that this series of blog posts will be informative.  I think that it’s important for buyers to be able to understand both the technical differences between the two companies as well as the philosophical and cultural differences.  As always, would love to hear what you think.




  1. Since Junior High School, when I first heard the reference to Caveat Emptor, I wondered that a country obsessed with fairness allowed those that openly mislead to continue. Thanks, Mark for setting the record straight.

  2. Well I don’t have a high opinion on marketing campaigns agains a competitor; regardless if its from Veeam, Unitrends or someone else. Such comparsions always lack of facts or important informations for potential buyer, and they can easely backfire on the source.
    Anyone can take anything and let it sound good or bad, depending on the opinion he or she wants to create, and suddenly a product isn’t measured anymore by quality, feature set or how good it fits into certain requirements.
    Or does a click counter say anything about how a product is working 😉

    The only thing you can really trust is your own opinion. Don’t just care about reviews, market shares, marketing materials and such, instead take your time and evalute a software solution; if you somehow don’t like it or can’t get used to it, than it’s the wrong product.

    Regarding Veeam vs Unitrends:
    I’ve looked at both years ago and liked both products. I then went with Veeam because they offered a better feature set for virtual environments back then and also had the better interface (my opinion).
    It’s good the hear the Unitrends has created a new UI; didn’t read about that before.
    And even if I don’t use a Unitrends solution, I’m still reading the newsletter 🙂

    1. First and foremost, thanks for reading the blog – and for taking the time to respond. In one of my next posts, I’ll go through the most detailed non-paid third-party analyst review of both products – that way at least someone choosing to make the decision can see an independent analysis of both.

      At VMworld, I actually worked with a buyer who wanted to convert from Veeam and a physical backup product (from memory it was CommVault) to debug a backup and deduplication problem in their current system they thought was Veeam – turned out to be fragmentation of a file system within a VM rather than an issue with the product. So while I’m sorry that you chose to go with Veeam – hopefully one day we can earn your business. We have a 1TB free offer (infinite retention, virtual machines, and sockets – but limited to 1TB of user data) that I hope you’ll consider as your business expands. If you ever use it – even in a design lab – would love to get your feedback on the new user interface.

      Again – thanks for taking the time to read and comment.

  3. Hi Mark,
    Thanks for your reply. I’m looking forward to read your next posts.
    I’ll sure look at the new interface when I have some free time to see what changed.

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